What exactly does a Publisher do?

Before we started publishing edible 10 years ago, I often wondered what exactly a Publisher did. If you have writers, photographers, designers, and salespeople, what’s left? Oh boy, did I ever have a lot to learn.

The running joke is “Are we publishing now?”

Here’s a Day-In-The-Life-Of-An-Edible-Publisher: December 6, 2017

First up, four hours on the computer and phone (too boring to share a photo.)

Then meets with new ad/partner Jim Clifford from Clifford’s Flowers.

Notices that these flowers look like asparagus.

Picks up fresh fish at Kam Man Market in Quincy for Winter edition recipe.

Buys crab whenever the opportunity presents itself.

Ponders this product. Would our readers be interested?

Makes a quick stop at ad/partner Braintree Craft Beer Cellar to restock magazines and pick up a limited edition brew.

Cooks crab while Paula (eSS&SC food editor) prepares the fish dish for the photo shoot.

Asks (aka pesters) Michael to do a quick photo shoot of veggies patiently biding their time, waiting for their 15-minutes of fame in a future edition.


Here’s the really hard, but oh-so-important, part: hand-to-mouth-research. Look for this recipe in our Winter 2018 edition.

Then off to our evening event: Gingerbread House decorating hosted by KAM Appliances and Montilio’s Baking. (Note to self: get cute holiday outfit and hat.)

Whew. Done ‘publishing’ for the day.


About eSS&SC

The South Shore and South Coast has been home to hunting, gathering, fishing, farming––and great eating––for over 10,000 years. We are committed to identifying, devouring, and sharing all that Southeastern Massachusetts has to offer today and preserving local options for future generations.
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One Response to What exactly does a Publisher do?

  1. Heidi says:

    Loved that! Thanks for sharing “a day in your life”!

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